• World Soccer Convention & Exhibition China 2017

    June 7th-9th, 2017, Beijing


    Chinese Soccer Industry Focus:Establishing an Ecosystem
    from Collabration, Technology Innovation and Youth Training

    Asia’s ONLY B2B2C Convention and Exhibition Covering Soccer Whole Industry Chain







Event Overview

WSCE brings together Global and Regional Soccer Association, Professional Leagues Operation & Management Institution, Professional Soccer Club, National Soccer Team, Soccer School, Youth Training, Solution Provider, Soccer Town, Sports Venue Owner, Sports Venue Facilities Provider, Sports Events Management and Relay Company, Soccer Equipment Provider, Soccer Technology Provider, Soccer Big Data Company, Sports Betting Company, Capitals, Consultancy, Medical Rehabilitation Equipment, Soccer Agency, Sports Media etc., contributing a sustainable ecosystem for China soccer industry.

Statistics of WSCE 2016

  • 402 Senior Executives from Soccer Industry
  • 203 Companies
  • 48 Eminent Keynote Speakers
  • 56 Media Partners
  • 28 Exhibitors


Industry Background

  • China’s State Council issued a document in 2014 to direct the development of the sports industry and to promote sports consumption from 300 billion RMB to 5000 billion RMB.
  • Followed by State Council General Office issued ‘Chinese Soccer Reform and Development’ on 16th March, 2015, China Soccer Medium and Long Term Development Plan have unveiled its blueprint to transform the country into a "soccer powerhouse" able to challenge the world’s top teams by 2050.It indicates that by 2020, the country wants to have opened 20,000 specialist soccer schools, have 70,000 pitches in place, and have between 30 million and 50 million primary and middle school students regularly playing the game. By 2030, the intention is for there to be 50,000 soccer schools, while the goal is for China’s male national team to have become one of Asia’s best, and for the women’s national team to be established as being world-class. More potently, China wants to be a first-class soccer superpower that contributes to the international soccer world, expecting China will have hosted the World Cup, possibly even having won the tournament at some stage by 2050.

2014-2017 Chinese Soccer Highlights

  • Since 2014, Chinese Capitals have purchased over 15 famous international soccer clubs, including Atlético Madrid, RCD Espanyol, Aston Villa FC, Manchester City FC, Inter Milan, AC Milan etc., more than half are fully owned!
  • 28 October 2015: China Sports Media expands 8 billion RMB and completes the takeover of 2016-2020 broadcasts of Chinese Super League.
  • 6 November 2015: after goes to the New OTC Market in China, Guangzhou Evergrande Taobao FC, co-owned by Alibaba Group and Evergrande Real Estate Group Ltd becomes the first club listed in Asia. Its market value reached 3.35 billion USD (21.8 billion RMB), which is evaluated as the world’s highest valued football club, surpassing Real Madrid, FC Barcelona and Manchester United.
  • 9 December 2015: Alibaba E-Auto signed as Presenting Partner of the FIFA Club World Cup.
  • According to the ‘Transfermarket’, 16 CSL football clubs invest more than 300 million EUR in 2016 winter transfer window, surpassing the Premier League as the richest League.
  • 18 March 2016, FIFA announced that WANDA GROUP becomes the NO.1 FIFA’s Top Sponsor from China.
  • 22 October 2016: Chinese Football Association announced Marcello Lippi become the head coach of Chinese Men’s National Soccer Team.

Famous Coaches in China Super League

Luiz Felipe Scolari, Manuel Pellegrini, André Villas Boas......

Superstars in China Super League

Oscar Júnior, Carlos Tévez, Mikel John Obi, Axel Witsel, Ezequiel Iván Lavezzi, José Paulo Bezerra Maciel Júnior, Jackson Martínez, Ramires Santos do Nascimento, Alex Teixeira Santos, Graziano Pellè......

It is just the beginning......

WSCE CHINA 2017 Agenda


CCTV Report


Official Media Partners